Nalteo
Segment

Creating a best-in-class digital experience for startups

Use casePortal
IndustrySoftware
Nalteo forTechnology
Segment portal screenshot
Graham Hunter

Graham Hunter

Senior Startup Program Manager, Segment

Segment uses Nalteo to manage the 15,000 companies in their startup program.

‘I was looking for something that gave a personalized, logged-in experience,’ said Graham Hunter, Senior Startup Program Manager. ‘I found Nalteo and understood intuitively what it was for.'

Segment uses Nalteo as a dealbook as well as a resource hub for startup founders. For Graham and the team, one of the most important things was to provide a beautifully designed tool that also boasted a slick user experience.

‘We’re a technology company, talking to other tech companies. We needed a best-in-class digital experience – Nalteo gave us that.’

Graham Hunter

Senior Startup Program Manager, Segment

‘The visual component of our dealbook was lacking – it was just a wall of text. By moving to Nalteo we could give every startup founder a link to see their deals, have them login and create a much more visually appealing experience.

’‘Nalteo is so straight-forward that colleagues have been able to go in and pick up projects without having to learn a whole new tool. If you understand spreadsheets, then you’ll understand Nalteo. Once it’s set-up, it just all sort-of works without you having to do anything.’

How Segment uses Nalteo

Members login

Members login

Startup program members can login to see the dealbook and use Segment’s Resource Hub

Members redeem deals

Once a member clicks ‘Redeem’ on the deal they want, the rest of the process is automated. Neither the member nor Segment need to do anything else.

Members redeem deals
Members access resources

Members access resources

Startup founders access Segment’s resources for early-stage companies via their Nalteo login.

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